Client:
Aberration

Brand Design
Brand Guidelines
Logo Animation

Aberration is an up-and-coming production company that we had the privilege of branding.

Inspired by focus charts, lenses and retro videography – and driven by simplicity – we honed in on mark that lent itself well to animation and can stand the test of time.

We also collaborated closely with the owner of the company to create an animated logo sequence, complete with custom analog audio, that encapsulates feelings of animation styles used in the 70s and 80s.